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How far does branding really influence your choice when you do your shopping?
I'm the type that prefer to buy cheap stuff, but that doesn't necessarily mean I'm a cheapskate. But I just do not believe in buying a branded T-shirt that cost RM200 when I can get a similar non branded one that is almost equally as good for RM15. Think of all the savings I would make in the long run!
It all boils down to preference and provided you have the money to afford branded stuff. Why is branding so important to some people? Do you know how much a company is willing to spend on branding their product? People tend to equate brands with quality. I guess in a way, maybe it's true but does that mean non branded ones are of inferior quality? Not exactly I would say. There are some branded stuff that I have that doesn't last as long as their unbranded counterparts!
Branding is all about putting a rosy image of a product into the customer's mind. Think of the all those TV advertisements you've seen. How many times did your kids pester you for that glittering hot wheels car after seeing the ads over and over again? And we being parents will always relent and give our kids whatever they want (well, not all the time anyway). That's the power of advertising to you and all these are made possible by none other than the brilliant minds of the people behind the Advertising Agency.
Advertising comes in various forms, TV, radio, billboards, brochures, name cards, stickers, even the sandwich man and now we have internet ads. The point is to expose the product or service to as many viewers as possible on a long repetitive cycle as they possibly can to subconsciously imprint the product in your minds. Awareness is a powerful tool for marketing. Once you have successfully advertised a product or service, marketing it would be a breeze cos people would come clamoring to you for it!
As much as saturating the market out there with a particular product or service is good, it all boils down to how much money one has. If I just don't have the money, no matter how much I want that Gucci bag, I'm never going to be able to afford it. This is the time when those pasar malam (night markets) would come in handy :D
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Thursday, September 18, 2008
18 comments:
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Ah good, finally. A topic I know so much about ... hehehe ...
ReplyDeleteYou're right. Branding is all about making someone buy something that they don't really need :D And that's my job ... hehehe ....
But yeah, sometimes we buy things cos we associate it with being of a better class when we can actually get an alternative product at a cheaper price and of good quality.
But then if everyone thought that way, I'd probably be jobless ... LOL!
I don't really look for a branded products..paling mahal my handbag pun itu Guess saja (itu pun nda kena pakai..simpan dalam almari jak)..other than that..hmmm beg murah2 saja..
ReplyDeleteLike you..i rather used my money for something important like my kids milk ka, diaper kah..hehehee..
But..that's just my thought bah.. :)
I agree wif u Nessa :) In fact, I get real happy when I am able to buy something very cheap, no brand, but looks expensive and of quality heheheh... Nowadays, many copycats look even better than the ori :)
ReplyDeletesometimes, it's a pride to have branded stuff but i guess, sometimes when don't really need to buy branded stuff all the time..sometimes, no brand still have the quality and look nice..pandai2 la pilih .and sometimes, even you do not use branded stuff, but sometimes it's look with your personality...x ori pun jadi mcm ori..wakakkak
ReplyDeletehi, my 1st time here. We're in the same boat. why waste our money wt those branded thing if we can get it at cheaper price kan...:p
ReplyDeleteNick ~ You are the pro when it comes to advertising! Ever heard of the saying 'Salesmen are conmen'?? :D
ReplyDeleteKadus Mama ~ Paling mahal handbag sia pernah beli is 'Braun Buffel'. Brapa bulan seja pakai sia 'bored' suda. Rugi kan.
ReplyDeleteYa bah, sometimes kita bili mahal2, ujung2 simpan di lemari seja sbb sayang mo pakai.
Flodawn ~ Oh, dat's so true. For me the price is the deciding factor if I want to buy something. I'm very fickle minded too... sometimes suda terambil barang, I keep asking myself, 'Do I reali need this?'
ReplyDeleteSweet Girlicious ~ Hi Sweet Girlicious! Welcome to Mumblings :)
ReplyDeleteYa, betul tu. X ori doesn't mean you can't be hip and stylish. Some ppl buy ori but they can't even carry the look... hehe.
Thanks for dropping by, sila la datang lagi ya :)
Mama Mia ~ Hello Mama Mia! Welcome to Mumblings :)
ReplyDeleteWe're all price conscious nowadays kan. Esp. when everything is costlier now ~ food, fuel, services... hmmm, semua la.
Oh ha ha, awesome that you're talking about advertising and ad agencies, my type of people he he! What to do, Ad agencies are merely doing their job mah... of coz must support them la since they're my clients! ;)
ReplyDeleteI oso don't really go for branded goods, only certain things that I really like, then I don mind paying! :)
if i ever strike lottery or ever become rich, i will nvr buy designers.. sum ppl can buy a bag that cost 2 years of salary. crazy..
ReplyDeleteYes, yes.
ReplyDeleteWhy buy adidas when you can buy adibas, or reebok when you can buy reebuk, or umbro when you can ambro?
But, sometimes we tend to equate more expensive things with quality...or is that just a marketing gimmick...hmmm.
Long time ago in Bethlehem (hihii...), memang sya ni branded punya barang seja sya bili, but itu duuuluuu ah like 10 years ago lah. After that I looked for the things with reasonable prices also yang memang sya mo guna, but sometimes ada juga ter bili barang yang nda sepatutnya tapi nda mahal lah. :D
ReplyDeleteMarzie ~ I was happy to be given this assignment :D I used to be in the Advertising & Promotions dept. in Telekom for several years... hehe
ReplyDeleteWell, if you must know, when there's a sale of branded goods, it's hard for me to ignore! Mata oso terbeliak! LOL!
Angie ~ Yeah... I wonder in amazement too. But it's their money so I guess I just 'gigit jari' only! :(
ReplyDeletePerry ~ Those pirates are clever oso... some ppl dunno the difference. Cheap some more!
ReplyDeleteWell, I'd say we've been brainwashed! LOL!
Crystal ~ Haha... long time ago in Bethlehem lagi tu! :D
ReplyDeleteWah, hebat ko 10 years ago ah. Well, before I got married, sia ni gila bili kosmetic seja, every month bili lipstick, kasut... now it's all about foodstuff & the kids education yang jadi priority.